Ess-A-Bagel: A New York Icon
Ess-A-Bagel is a New York institution, serving up some of the city’s best bagels since 1976. Founded by the Greenberg family, this beloved bakery has been satisfying the cravings of New Yorkers for over four decades. But who exactly owns Ess-A-Bagel today?
The answer to that question is a bit complicated. After years of success, the Greenbergs sold Ess-A-Bagel to a group of investors in the early 2000s. However, the bakery was eventually bought back by the Greenbergs in 2006, who have been running it ever since.
So, the short answer is that Ess-A-Bagel is currently owned by the Greenberg family. But the story of how they came to reclaim their beloved bakery is a fascinating one, filled with twists and turns.
The Rise of Ess-A-Bagel
When the Greenbergs first opened Ess-A-Bagel, they had a simple goal in mind: to create the best bagels in New York City. And they succeeded. Ess-A-Bagel quickly became a staple in the city, with lines out the door every morning and a loyal following of customers who couldn’t get enough of the bakery’s delicious bagels.
The secret to Ess-A-Bagel’s success was simple: they used only the finest ingredients, boiled their bagels to perfection, and baked them in a wood-fired oven. This combination of high-quality ingredients and traditional techniques created a bagel that was truly unmatched in taste and texture.
As Ess-A-Bagel’s reputation grew, so did the demand for their bagels. The Greenbergs opened several more locations throughout the city, each one just as popular as the last. And before they knew it, Ess-A-Bagel had become one of the most beloved bakeries in New York.
The Sale and Reclamation of Ess-A-Bagel
However, success came with its own set of challenges. The Greenbergs eventually decided to sell Ess-A-Bagel to a group of investors in the early 2000s, hoping to take some of the pressure off of themselves. But things didn’t go as planned.
The new owners made changes to the bakery that customers didn’t like, and the quality of the bagels began to suffer. Lines grew shorter, and the once-thriving business started to decline. It was clear that something needed to be done.
In 2006, the Greenbergs made the bold decision to buy back Ess-A-Bagel. They were determined to restore the bakery to its former glory, and they did just that. They went back to using the finest ingredients and traditional techniques, and before long, Ess-A-Bagel was once again the go-to destination for the best bagels in New York City.
The Legacy of Ess-A-Bagel
Today, Ess-A-Bagel is still owned and operated by the Greenberg family, who are proud to continue the legacy of their beloved bakery. They have expanded their menu to include a wide variety of breakfast items, but the bagels remain the star of the show. And with lines out the door every morning, it’s clear that the people of New York City still can’t get enough of Ess-A-Bagel’s delicious offerings.
So, if you’re ever in New York City and looking for a delicious breakfast, be sure to stop by Ess-A-Bagel. Whether you’re a lifelong fan or trying it for the first time, you’re sure to be impressed by the bakery’s commitment to quality and tradition. And who knows, you might just become a fan for life.
Ess-A-Bagel is a New York icon, a bakery that has been satisfying the cravings of New Yorkers for over four decades. It’s a story of hard work, determination, and a commitment to quality that has made Ess-A-Bagel one of the most beloved bakeries in the city. So, if you’re looking for a delicious breakfast, head on over to Ess-A-Bagel and taste a piece of New York history for yourself.